Brand Story
Acne Studios is a multidisciplinary luxury fashion house based in Stockholm, Sweden, that specializes in men's and women's ready-to-wear fashion, footwear, accessories and denim. When founded in 1996, the label derived its name from the creative collective ACNE; initially an acronym for Associated Computer Nerd Enterprises and later a backronym of Ambition to Create Novel Expressions. Founder and Creative Director Jonny Johannson's interest in photography, art, architecture and contemporary culture is reflected in the brand's clothing, publications, furniture, exhibitions and special collaborations.
Excerpted from the brand's official website.
Timeline
- 1996
Founded in Stockholm
Jonny Johansson and three others launch ACNE (Associated Computer Nerds Enterprises) as a multi-discipline collective.
- 1997
First denim line
100 pairs of raw denim jeans gifted to friends as a marketing experiment — kickstarts fashion division.
- 2006
Acne Studios name
Brand officially renames as Acne Studios to reflect fashion focus.
- 2014
Acne Studios Bla Konst denim
Heritage denim sub-brand launches, reclaiming the brand's denim origins.