Heritage Streetwear
Anti Social Social Club
Country
United States
Founded
2015
Founder
Neek Lurk
Brand Story
Anti Social Social Club (sometimes stylized as ASSC and AntiSocialSocialClub) is a Los Angeles–based streetwear brand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk. As of May 2022, the brand is wholly owned by Marquee Brands. Anti Social has collaborated with A Bathing Ape, Rimowa, Dover Street Market, Playboy, Hello Kitty, Hot Wheels, DHL, Formula 1, FaZe Clan, Goodsmile Racing and Gran Turismo.
Excerpted from the brand's official website.
Timeline
- 2015
Founded by Neek Lurk
Former Stüssy social media manager Neek Lurk launches ASSC as a personal coping project after a breakup.
- 2016
Pink box logo virality
Tilted pink-on-pink box logo hoodie sells out repeatedly via Twitter-only drops.
- 2017
Brand growth controversy
Customer fulfillment delays and quality issues become public; brand survives via cult following.
- 2019
BMW partnership car wrap
ASSC × BMW M2 Competition wrap project — brand crossover into automotive territory.