Brand Story
European licensee of the American workwear giant, refining utility staples for fashion-literate audiences. Operates independently with its own design studio and music label.
Timeline
- 1889
Carhartt founded in Detroit
Hamilton Carhartt starts producing bib overalls for railroad workers.
- 1989
Carhartt WIP licensed in Europe
Edwin Faeh secures the European Carhartt license and creates a fashion-aware Work In Progress arm.
- 2001
Carhartt WIP Records launched
Music label launches — releases dance, hip-hop, and electronic 12-inches.
- 2010
WIP Radio begins
Carhartt WIP Radio launches as a curated music programming arm.
- 2023
Awake NY collaboration
Co-design capsule with Angelo Baque's Awake NY centers on New York heritage.
