Brand Story
Montreal Skateboarding Dime MTL.
Excerpted from the brand's official website.
Timeline
- 2005
Founded in Montreal
Phil Lavoie and Antoine Asselin found Dime as a Montreal skate crew with deadpan humor and graphic-heavy ethos.
- 2011
Annual Dime Glory Challenge
Self-organized skate competition with absurdist trick categories becomes a culture-defining annual event.
- 2018
Stade store concept
Multi-floor Montreal flagship becomes destination for international skate tourism.
- 2023
Adidas Originals partnership
Dime × Adidas Campus and tracksuit collabs achieve global retail rollout.