Skate
Palace
Country
United Kingdom
Founded
2009
Founder
Lev Tanju
Brand Story
Founded in London's Palace Skateboards squat, the tri-ferg logo became the European answer to Supreme. Known for VHS-grade lookbooks and dry British humor.
Timeline
- 2009
Palace Skateboards founded
Lev Tanju founds Palace out of a London squat dubbed The Palace.
- 2010
Tri-Ferg logo debuts
Fergus Purcell designs the iconic three-sided logo.
- 2015
Adidas partnership
Adidas Originals × Palace launches with first capsule. Becomes the longest-running streetwear/sportswear partnership.
- 2020
First NYC store opens
Crosby Street flagship opens; expansion despite pandemic.
- 2024
Gucci collaboration
Gucci × Palace co-designed collection drops globally — a luxury crossover moment.
