Brand Story
Born from surfboards Shawn Stüssy shaped in Laguna Beach, the brand pioneered the global streetwear blueprint — graphic tees, signature script logo, and an early appetite for international collaboration.
Timeline
- 1980
Founded in Laguna Beach
Shawn Stüssy starts hand-signing his name on surfboards he shapes in Laguna Beach, California.
- 1984
First clothing line
First T-shirts and shorts produced with surfboard graphics. The signature script logo is established.
- 1991
International Stüssy Tribe formed
Loose global collective of DJs, designers and store owners (Hiroshi Fujiwara, James Lavelle, Goldie) defines pre-internet streetwear influence.
- 1996
Shawn Stüssy exits
Founder steps down. Frank Sinatra Jr. (no relation to the singer) takes over operations and steers the brand into the 2000s.
- 2017
Dior collaboration with Kim Jones
Dior Homme co-signs a capsule with Stüssy — a streetwear-luxury crossover moment.
- 2020
Nike Air Force 1 reissue
First Stüssy × Nike Air Force 1 since 2006 sells out instantly worldwide.
