The Real McCoy's

McCoy's is a brand of crinkle-cut crisps made in the United Kingdom by KP Snacks. It was first produced in 1985 and is marketed under the slogan "The Real McCoy's – Accept No Imitations" ("Don't Deny the Beast" in current advertising), exploiting the Scottish idiom "the real McCoy". McCoy's is the third-biggest brand in the bagged crisps market, with 5 million packets consumed each week and nearly a third of all UK households consuming the product. It was once promoted by United Biscuits "as the only overtly male-targeted crisp brand". The core product comes in a variety of flavours, which include Flame Grilled Steak, Salt & Malt Vinegar, and Cheddar & Onion. The specials range includes Jalapeño Chilli with Cheese, Cheddar with Mango Chutney, Oriental Ribs, Thai Sweet Chicken and Peppered Rib Eye Steak.