Outdoor / Gorpcore·
Arc'teryx Splits Veilance Into Standalone House
The technical urban line gets its own creative direction and retail strategy under parent Amer Sports.
Related brand: Arc'teryx
Veilance — long the most cerebral arm of the Arc'teryx ecosystem — will operate as a separate brand starting FW26. The decision aligns with Amer Sports' broader strategy of brand portfolio specialization following its 2024 IPO.
New creative leadership is expected to be announced in the coming weeks.
Brand Website
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