品牌故事
Fucking Awesome (also known simply as FA due to the use of the expletive fuck in the business's full name) is an American skateboard company and streetwear brand. FA was created by professional skateboarders Jason Dill and Anthony Van Engelen. FA has collaborated with brands like Vans, Adidas, and Independent Trucks. FA has a sister brand called "Hockey." FA is close to Hockey, and the brand often releases video parts using both sets of teams.
节选自品牌官网,中文翻译待补充。
大事记
- 2001
Jason Dill 与 Anthony Van Engelen 创立
滑手 Dill 与 AVE 创立 Fucking Awesome,以挑衅、手绘图形为核心美学。
- 2010
姊妹品牌 Hockey 发布
FA 更前卫的姊妹品牌 Hockey 创立,共享团队与创意方向。
- 2017
与 Supreme "开战"
因团队挖角公开互怼,成为滑板文化最受关注的对立事件。
- 2020
Vans 联名
FA × Vans 为 AVE 与 Dill 设计签名鞋款,定义滑板鞋与时装融合。