品牌故事
Hyein Seo, stylized in all caps, is a South Korean fashion brand. Originally founded in 2014 with an emphasis on womenswear and streetwear, Hyein Seo has since explored more classical, handmade styles, as well as developed its menswear side. The brand has been worn by the likes of NewJeans, Rihanna, Grimes, Kendrick Lamar, and many other celebrities in both the west and the east, while also spotlighted by publications like Tatler and Prestige. Vogue and Elle named it a Korean fashion brand to know.
节选自品牌官网，中文翻译待补充。