CALMAR
Brands
All Blues
Emerging Independent

All Blues

Country
Sweden
Price
Luxury
Founded
2010
Founder
Jacob Skragge, Fredrik Nathorst
All Blues was founded in 2010 in Stockholm by Fredrik Nathorst and Jacob Skragge as a contemporary luxury jewellery brand specifically focused on what the founders described as 'sculptural, hand-cast sterling-silver and recycled-gold jewellery anchored to the Scandinavian minimalist-design tradition.' The brand has been one of the defining post-2010 Scandinavian-anchored contemporary-luxury-jewellery brands. The All Blues vocabulary settled around several specific products: hand-cast sterling-silver and recycled-gold rings (the brand's defining product category since 2010), the iconic All Blues Snake earring (a wraparound silver ear-cuff that became one of the most-recognised post-2015 contemporary-jewellery accessory products), heavyweight silver chain necklaces with deliberately-sculptural pendant programs, the brand's iconic Hatchet earring and Knot ring programmes, and a colour palette anchored to polished sterling-silver, recycled-gold, and the brand's recurring use of brushed-and-oxidised silver finishes. Production is entirely European, with most pieces cast at the brand's Stockholm workshop and at partner silver-casting workshops in Northern Italy. The brand is independent and held by Nathorst and Skragge. All Blues operates flagship retail in Stockholm (the brand's home flagship), Copenhagen, plus international wholesale through SSENSE, MATCHES, Net-a-Porter, MR PORTER, Mytheresa, Dover Street Market, Lane Crawford, Boontheshop, the Webster, and a curated set of contemporary-luxury-jewellery specialty retailers globally. The brand has been one of the defining post-2010 Scandinavian-anchored 'sculptural-luxury-jewellery' brands.

Timeline5

  1. 2010

    Founded in Stockholm

    Jacob Skragge and Fredrik Nathorst launch All Blues in Stockholm, building a contemporary unisex jewellery brand grounded in Scandinavian minimalism.

  2. 2013

    Snake Ring Becomes Icon

    The Snake Ring in solid silver becomes one of the brand's defining pieces, exemplifying its sculptural approach.

  3. 2017

    Recycled Silver Commitment

    All Blues transitions to 100% recycled silver and gold for all production, formalizing its sustainability stance.

  4. 2019

    Global Luxury Distribution

    The brand expands into Dover Street Market, SSENSE, and other major luxury retailers globally.

  5. 2023

    B Corp Certification

    All Blues earns B Corp certification, recognizing its commitment to sustainable and ethical production.

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