CALMAR
Brands
Emergency Room
Emerging Independent

Emergency Room

Country
Lebanon
Founded
2018
Founder
Eric Mathieu Ritter
Lebanese-French designer Eric Mathieu Ritter named his label after his initials and after the medical metaphor: fashion, one of the world's most polluting industries, is in critical condition. Every garment is upcycled from deadstock and vintage materials sourced in Lebanon, then sewn by ateliers in Tripoli and Beirut. Pieces are one-of-a-kind by definition. The brand became a finalist for the Fashion Trust Arabia prize and a quietly defining voice in Middle Eastern sustainable fashion.

Timeline4

  1. 2018

    Founded in Beirut

    Eric Mathieu Ritter founds Emergency Room as an upcycled fashion label in Beirut.

  2. 2020

    Post-Explosion Resilience

    Continues operations after the Beirut port explosion, centering sustainable practices.

  3. 2021

    Paris Fashion Week Showroom

    Presents at Paris Fashion Week showroom, gaining European wholesale traction.

  4. 2023

    Global Sustainable Recognition

    Recognized internationally for zero-deadstock, upcycled approach to fashion.

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