Reckless Ericka

Reckless Ericka was founded in Singapore in 2009 by designer Afton Chen after she was named a finalist at Singapore Fashion Week's Young Designer's Contest, with a co-founder named Louis joining on the business side. The brand fuses bold femininity with functional design and signature in-house prints, and presented its debut collection 'Brit Kid Goes to India' at the Audi Singapore Fashion Festival alongside Vivienne Westwood, Christian Lacroix and Gareth Pugh. Now stocked at DOORS NYC, KrisShop and SocietyA, with its own Singapore retail presence and a streetwear-leaning offshoot called STILL, Reckless Ericka is one of Singapore's most enduring contemporary independent labels.