Heritage Streetwear
Reserva
Reserva was founded in 2004 in Rio de Janeiro by Rony Meisler and Fernando Sigal, who set out to make menswear that reflected Brazilian creativity, irreverence and conscience. The brand has since grown into a multi-line lifestyle group — adding women's label Eva, the Reserva Mini kidswear line and footwear — while building one of Brazil's largest specialty retail networks with more than 80 stores and 1,500 multi-brand partners. A Certified B Corporation, Reserva runs the '1P=5P' initiative, donating five meals to people in need for every item sold.
Timeline3
2004—2020·16 yrs
- 2004
Reserva founded in Rio de Janeiro
Rony Meisler and Fernando Sigal founded Reserva in Rio de Janeiro as a Brazilian menswear and lifestyle brand.
- 2012
1P=5P social impact program
Reserva launched its '1 Piece = 5 Plates' program, donating meals based on garment sales.
- 2020
Acquired by AROW group
Reserva was acquired by Brazilian fashion holding group AROW, expanding its retail reach.




