CALMAR
Brands
Reserva
Heritage Streetwear

Reserva

Country
Brazil
Price
Entry
Founded
2004
Founder
Rony Meisler & Fernando Sigal
Reserva was founded in 2004 in Rio de Janeiro by Rony Meisler and Fernando Sigal, who set out to make menswear that reflected Brazilian creativity, irreverence and conscience. The brand has since grown into a multi-line lifestyle group — adding women's label Eva, the Reserva Mini kidswear line and footwear — while building one of Brazil's largest specialty retail networks with more than 80 stores and 1,500 multi-brand partners. A Certified B Corporation, Reserva runs the '1P=5P' initiative, donating five meals to people in need for every item sold.

Timeline3

  1. 2004

    Reserva founded in Rio de Janeiro

    Rony Meisler and Fernando Sigal founded Reserva in Rio de Janeiro as a Brazilian menswear and lifestyle brand.

  2. 2012

    1P=5P social impact program

    Reserva launched its '1 Piece = 5 Plates' program, donating meals based on garment sales.

  3. 2020

    Acquired by AROW group

    Reserva was acquired by Brazilian fashion holding group AROW, expanding its retail reach.

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