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Brands
Saintwoods
Emerging Independent

Saintwoods

Country
Canada
Founded
2011
Founder
Nathan Gannage
Saintwoods was founded in 2014 in Montreal by Hassan Pourshahidi (better known as Saint Woods) and his creative partners as a Canadian-anchored cultural-collective brand specifically focused on what Saint Woods described as 'a deliberately-Montreal-cosmopolitan creative-collective brand spanning streetwear, music-production, and cultural-event-programming.' The brand has been one of the defining post-2014 Canadian-anchored 'cultural-collective-streetwear' brands. The Saintwoods vocabulary settled around several recurring elements: heavyweight cotton tees and hoodies with the brand's iconic Saintwoods typography logo and shifting seasonal Montreal-and-Caribbean-cultural-reference graphic-design motifs, deconstructed denim and workwear-derived streetwear trousers, the brand's iconic Saintwoods music-collaboration programme (the broader Saint Woods cultural-collective operates a music-production label alongside the streetwear brand), the long-running Saintwoods × Carhartt WIP, Saintwoods × New Balance, and Saintwoods × Aimé Leon Dore collaboration capsules, and a colour palette anchored to washed-black, washed-navy, ecru, oxblood, plus the brand's recurring use of saturated red, electric-blue, butter-yellow, and the iconic Montreal-cosmopolitan-aesthetic accent combinations. The brand is independent and held by Pourshahidi. Saintwoods operates a flagship retail concept in Montreal (the brand's home flagship) plus international wholesale through SSENSE, HBX, Patta, Slam Jam Milan, Dover Street Market, the broader US-and-European streetwear specialty distribution network, and a substantial Japanese streetwear-specialty distribution. The brand has been one of the defining post-2014 Canadian-anchored 'cultural-collective-streetwear' brands.

Timeline3

  1. 2011

    Nathan Gannage founds Saintwoods in Montreal

    Gannage launched Saintwoods as a Montreal-based creative collective spanning nightlife, music and apparel.

  2. 2017

    OVO and Drake connections expand reach

    Connections with Drake's OVO ecosystem helped propel Saintwoods into broader streetwear visibility.

  3. 2020

    Global apparel drops and collaborations

    Saintwoods expanded its apparel program with regular global drops and collaborations across music and fashion.

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