Heritage Streetwear
Supreme
Country
United States
Founded
1994
Founder
James Jebbia
Brand Story
Opened on Lafayette Street in downtown Manhattan, Supreme turned skate culture into a global discipline of scarcity and weekly drops. Acquired by VF Corp in 2020.
Timeline
- 1994
First store opens on Lafayette Street
James Jebbia opens a single-store skate shop in downtown Manhattan. The interior is built around the central skating area.
- 1995
Iconic box logo debuts
The red-and-white Futura Bold Italic box logo, inspired by Barbara Kruger's typography, becomes the brand's identity.
- 2004
Japan expansion
Tokyo Daikanyama store opens. Japan becomes a critical second market for Supreme.
- 2017
Louis Vuitton collaboration
LV × Supreme drops at runway level — a watershed moment for streetwear's entry into luxury fashion.
- 2017
Carlyle stake acquisition
Carlyle Group buys 50% stake at a $1B valuation.
- 2020
Acquired by VF Corporation
VF (The North Face, Vans, Timberland) buys Supreme for $2.1B.
