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Supreme Steps Out of VF Corp — Acquired by EssilorLuxottica's New Holding

Supreme Steps Out of VF Corp — Acquired by EssilorLuxottica's New Holding

After four years under VF Corp, the New York skate brand changes hands. Sources peg the deal close to USD 1.5 billion.

Related brand: Supreme
The deal, reported by sources close to the transaction, returns Supreme to a more focused ownership structure. The brand has been operating largely independently since its 2020 acquisition. For the global resale market, the change in stewardship is being read as either a return to scarcity-driven roots or a pivot toward more aggressive distribution — depending on which faction of the streetwear commentariat you ask.
Brand Website
supremenewyork.com
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