Toogood

Toogood was founded in 2014 in London by sisters Faye and Erica Toogood. Faye is an internationally recognised industrial and interior designer (her Roly Poly chair and Spade chair are in the permanent collections of the V&A and MoMA); Erica is a Savile Row-trained pattern-cutter. The collaboration combines Faye's sculptural object-oriented eye with Erica's tailoring rigour. The Toogood vocabulary is built around archetypal workwear silhouettes — the Photographer's Coat, the Sculptor's Smock, the Pearl Diver Trouser, the Beekeeper Jacket — each named for the historical occupation whose dress code informs its cut. Garments are made in robust hand-spun linens, oiled cottons, and felted wools sourced from English mills; the colour palette draws from natural pigments — chalk, indigo, ochre, slate. The unisex sizing system is deliberately ambiguous. The brand operates from a London studio and is held by the Toogood sisters. The brand's flagship store on Bourdon Street in Mayfair (and the recent Tokyo Toogood store) sells alongside Faye's furniture and ceramic work, creating an integrated retail context that reads more like a small museum than a fashion shop. Faye continues her parallel industrial-design practice and product collaborations with Hem, Cassina, and others. Few fashion brands have so deeply integrated industrial and product design with their textile practice.