Wandia Gichuru began Vivo in 2011 as a dance and fitness label in a single Nairobi storefront. Fifteen years on, the East African ready-to-wear group designs and manufactures 100% on the continent, with 27 stores across Kenya, Uganda, Rwanda, plus a 2024 launch in Atlanta. Vivo Woman, Safari and Zoya sit alongside the activewear line — every fit cut on a Kenyan base block, every print designed in Nairobi.
Timeline3
2011—2022·11 yrs
- 2011
Vivo founded in Nairobi
Wandia Gichuru founded Vivo in Nairobi, Kenya, as a locally-made women's fashion brand.
- 2018
Pan-African retail expansion
Vivo expanded its retail footprint across Kenya and into neighboring African markets.
- 2022
Continued growth as African fashion leader
Vivo became one of East Africa's leading women's fashion brands, with continued retail and e-commerce growth.
