Charaf Tajer

Of Moroccan descent and raised in Paris's tenth arrondissement, Charaf Tajer is a self-taught designer whose CV reads as a tour of late-2010s fashion subculture: co-founder of streetwear label Pigalle, of the Pain au Chokolat collective, and of the influential Le Pompom nightclub, with stints alongside Off-White and Supreme. In 2018 he launched Casablanca, named for the city where his parents met working in a clothing atelier and where he spent childhood summers. The house translates Riviera leisurewear — silk camp shirts, monogrammed terry, courtside knit — into a Parisian luxury vocabulary. He was a 2020 LVMH Prize finalist and 2021 ANDAM finalist.