Demna

Demna Gvasalia was born in Sukhumi, Georgia, fled the civil war as a child, and graduated from Antwerp's Royal Academy in 2006. After stints at Maison Margiela and Louis Vuitton under Nicolas Ghesquière, he co-founded the collective Vetements in 2014, whose oversized DHL tees and reworked hoodies forced post-Soviet streetwear into the luxury mainstream. In 2015 Kering installed him as creative director of Balenciaga, where for a decade he turned Cristóbal's silhouettes into the language of internet-era subversion — Triple S sneakers, IKEA-bag totes, viral couture. Demna presented his final Balenciaga collection in March 2025 and was named artistic director of Gucci in March 2025, succeeding Sabato De Sarno, with his debut for the Florentine house slated for September 2025.