Errolson Hugh

Born in Edmonton in 1971 to Chinese-Jamaican immigrant parents, Errolson Hugh studied fashion design at Ryerson in Toronto before relocating to Munich. In 1994 he and Michaela Sachenbacher founded ACRONYM as a design consultancy, working closely with Burton Snowboards for nearly fourteen years; in 2002 the studio began releasing product under its own name from Berlin, defining the dark, utilitarian aesthetic now known as techwear. Hugh's parallel commissions include Stone Island Shadow Project (2008-2020), where he reinterpreted Stone Island's archive for an urban operator, and Nike's ACG revival from 2014 to 2018. He remains creative director of ACRONYM.