Gosha Rubchinskiy

Born in Moscow in 1984, Gosha Rubchinskiy worked as a stylist and image-maker in the post-Soviet Russian underground before launching his eponymous menswear line in 2008 with a debut show titled Empire of Evil. Backed by Comme des Garcons through Dover Street Market from 2012, the label became globally visible through its Cyrillic graphics, skate and football references and casting of Russian and Eastern European youth, showing in Florence, Saint Petersburg, Yekaterinburg and Kaliningrad. He paused the main line in 2018 and relaunched his practice in 2019 as GR-Uniforma, a more workwear- and uniform-driven label working out of Saint Petersburg.