Jay Shuirman
Nationality
United States
Brands
2
An American skateboard industry pioneer based in Santa Cruz, Jay Shuirman co-founded NHS Inc. in 1973 with Richard Novak and Doug Haut, the parent company behind Santa Cruz Skateboards and one of the longest-running brands in skateboarding. In 1978 he joined Novak, Fausto Vitello and Eric Swenson in founding Independent Truck Company under Ermico Enterprises in San Francisco, designing the truck geometry that became the industry standard. Through the late 1970s and early 1980s he helped steer the rise of Santa Cruz alongside team riders such as Steve Olson and Duane Peters, and was instrumental in laying down the manufacturing backbone of American skateboarding before his early death in 1979.
