Jerry Lorenzo

Jerry Lorenzo Manuel Jr. was born in Sacramento in 1977, son of MLB manager Jerry Manuel. After a degree from Florida A&M and an MBA at Loyola Chicago, he managed corporate sponsorships for the LA Dodgers and styled ballplayer Matt Kemp before founding Fear of God in Los Angeles in 2011 with a $14,000 budget and no formal training. The brand's elongated tees and oversized flannels caught the attention of Kanye West and Justin Bieber, defining the late-2010s elevated streetwear aesthetic. In 2018 he launched the lower-priced sister line Fear of God Essentials, and has since built a multi-year adidas Athletics partnership, growing FOG into one of the few US-founded luxury brands with global resonance.