Yushan Li

Born in China and trained in Milan at Istituto Marangoni, Yushan Li met his design partner Jun Zhou in Italy and co-founded Pronounce in 2016 as a Shanghai- and Milan-based menswear label. The studio has shown on the official Milan and Shanghai men's calendars from its early seasons and weaves Chinese material heritage, including silk damask, ramie and traditional tailoring, into a contemporary sportswear silhouette. Pronounce was named LVMH Prize semi-finalist in 2019 and has produced collaborations with Woolmark, Mulberry and Browns, positioning itself as one of the most internationally visible Chinese menswear projects of its generation, while the parallel Pronounce Studio supports the brand's research and product development.