Founded in 2005 by Dr Alka Nishar in Mumbai, Aza grew from a single Altamount Road boutique into India's biggest multi-designer chain, with flagships across Mumbai, Delhi, Hyderabad, Kolkata and Ahmedabad and an azafashions.com platform that ships globally. The store's roster reads like a who's-who of Indian couture - Sabyasachi, Anamika Khanna, Tarun Tahiliani, Rohit Bal, Anita Dongre, Rimple and Harpreet Narula, Masaba - and Aza has progressively layered prêt and contemporary fusion labels on top of its wedding-couture backbone. Its 2024 push into the United States targets the Indian diaspora bride market and has positioned the platform as the de facto Net-a-Porter for South Asian designer wear, with content arm Aza Magazine bridging editorial and commerce.