Homegrown Market

Founded in 2013, Homegrown Market opened as Jeddah's first concept store and bet that there was already enough local creative output to fill a multi-brand store - a position that looked optimistic at the time and obvious now. Over a decade it has grown to feature more than 150 Saudi and Middle Eastern labels across fashion (Moja Majka, Lasuna, Nasiba Hafiz), accessories, beauty, jewellery, homeware and food. It functions as one of the principal physical platforms through which a generation of young Saudi designers first reach consumers, and as a working answer to the question of what Saudi luxury looks like when it sources itself locally.