Plain-me

Plain-me is a Taiwanese contemporary fashion retail chain founded in 2008 by Mike Chen as one of the defining post-2010 Taiwan domestic contemporary fashion operations. The brand operates dozens of locations across Taiwan including Taipei (Ximending, Xinyi District, Songshan), Taichung, Tainan, Kaohsiung, plus the broader Taiwanese national network. The Plain-me vocabulary built up around the in-house Plain-me designer label that draws on Japanese minimalist contemporary fashion conventions, paired with a curated selection of Taiwanese and international contemporary brands. The brand operates at contemporary fashion price points that distinguish Plain-me from the higher-end Taiwanese luxury operations and from the lower-end mainstream Taiwanese fast-fashion retail, with the broader Plain-me identity anchored in the post-2010 Taiwan domestic contemporary fashion conversation. Plain-me operates dozens of Taiwanese locations plus a robust e-commerce platform. The brand's customer base—heavily skewed toward Taipei and broader Taiwanese millennial and Gen Z contemporary fashion customers—treats Plain-me as one of the defining post-2010 Taiwan domestic contemporary fashion retail anchors. For Taipei and broader Taiwanese customers building a Japanese-meets-Taiwanese contemporary fashion wardrobe through the post-2010 era, Plain-me has been one of the defining retail destinations alongside the broader Taiwanese domestic contemporary fashion retail network.