Linea Piu

Founded in 1986 in the Kolonaki neighbourhood of central Athens, Linea Piu spent its early years importing what was then unobtainable in Greece - Karl Lagerfeld and John Galliano - before signing a long-term exclusivity deal with Chanel in 1994, making it the sole Chanel retailer in the country. The bi-level marble-and-glass flagship on Sekeri 6 also acts as the Greek concession holder for Dior, Tom Ford and Ermanno Scervino, and the store partnered directly with Chanel to open Greece's first standalone Chanel boutiques in Athens and Mykonos in 2023. Founder family Velliou's tight curation, longstanding clientele and Mykonos summer outpost together make Linea Piu the country's defining luxury fashion address.