Macy's

Macy's was founded in 1858 in New York by Rowland Hussey Macy as a small dry-goods store that evolved across the post-1900 era into America's defining mainstream department store operation. The brand's Herald Square flagship on West 34th Street—the world's largest department store by floor space until 2009—has anchored the brand's identity across its 165-plus-year run and remains one of America's most recognizable retail destinations. The Macy's vocabulary spans the full American mainstream department store gamut: women's and men's ready-to-wear floors carrying mainstream American and international brands, an exceptional beauty and perfume hall, an integrated home-and-furnishings program, the Macy's Thanksgiving Day Parade and Fourth of July Fireworks programming that anchors the brand's broader American cultural identity, plus the broader mainstream department store mix that distinguishes Macy's from the higher-end Bloomingdale's, Saks Fifth Avenue, and Bergdorf Goodman operations. The brand operates at mainstream price points that anchor American mid-market department store retail. Macy's operates hundreds of locations across the United States plus a robust e-commerce platform. The brand operates as the primary banner of Macy's Inc. alongside the Bloomingdale's luxury sub-banner. The brand's customer base—heavily skewed toward American mainstream and middle-class customers plus the broader international tourist customer who treats the Herald Square flagship as a New York retail destination—treats Macy's as the defining American mainstream department store anchor. For New York and broader American customers building a mainstream wardrobe through the post-1980 era, Macy's has been one of the defining retail destinations alongside JCPenney, Kohl's, and the broader American mainstream department store retail network.