Wethenew

Wethenew was founded in 2018 in Paris by Michael Holosko, Hugo Mironneau, and Yann Salvador as a European sneaker resale marketplace that became one of the defining post-2018 European sneaker secondary-market operations alongside KLEKT, Restocks, and the broader European sneaker resale network. The Wethenew premise—that European sneaker resale could operate as a curated marketplace with authentication, pricing transparency, and a stronger curatorial-and-editorial content layer than peer-class European sneaker resale operations—proved out commercially through the post-2018 era. The Wethenew inventory mix runs across the full sneaker resale pipeline: Air Jordan retros, Nike SB Dunk archive, Adidas Yeezy, the Travis Scott Jordan and Dunk collaboration archive, plus the broader European sneaker secondary market. The platform also operates an integrated editorial content layer including the Wethenew journal, sneaker culture programming, and the broader Wethenew-curated content that distinguishes the platform from peer-class European sneaker resale operations. Wethenew operates as a digital-first platform with no standalone physical retail presence, distributing across Europe through localized European logistics and customs infrastructure. The platform's customer base—heavily skewed toward French and broader European sneaker collectors—treats Wethenew as one of the defining post-2018 European sneaker resale operations. For French and broader European sneaker customers building a curated sneaker collection through the post-2018 era, Wethenew has been one of the defining digital retail destinations alongside KLEKT, Restocks, and the broader European sneaker secondary market.