What Goes Around Comes Around

What Goes Around Comes Around was founded in 1993 in New York by Seth Weisser and Gerard Maione as one of the original American vintage luxury operations, opening initially in SoHo and expanding through the 2000s into one of the defining vintage Chanel, Hermès, Louis Vuitton, and broader European luxury vintage operations in the United States. The "What Goes Around Comes Around" name—the founders' explicit framing of the vintage cycle as both fashion philosophy and resale economics—has anchored the brand's identity across its 30-plus-year run. The WGACA inventory mix runs heavy on vintage European luxury: Chanel handbags (the 2.55 flap, the boy bag, the vintage tweed jackets), Hermès leather goods (Birkin, Kelly, Constance, vintage scarves), Louis Vuitton monogram and Damier archive pieces, Gucci vintage tailoring and accessories, Saint Laurent Rive Gauche archival pieces, plus the broader American and European designer vintage pipeline. The store's authentication infrastructure—staff-trained verification, photographic provenance, and the brand's own internal authentication standards—built customer trust that distinguished WGACA from less-regulated vintage marketplace alternatives. WGACA operates from its SoHo Broadway flagship plus a Beverly Hills location, a Brooklyn warehouse-and-showroom, and a robust e-commerce platform that distributes globally to the international vintage luxury collector network. The brand's ongoing celebrity styling relationships—Beyoncé, Rihanna, Hailey Bieber, and the broader American celebrity vintage Chanel client base—have anchored the brand's identity inside the contemporary vintage luxury conversation. For American vintage luxury collectors building a Chanel-and-Hermès-anchored vintage wardrobe through the post-2000 era, What Goes Around Comes Around has been one of the defining vintage retail destinations alongside Resee, The RealReal, and the broader American vintage luxury market.