Local Heroes

Country

Poland

Price

Entry

Founded

2012

Founder

Karolina Slota & Arleta Szpura

localheroesstore.com @localheroesbrand

Founded in Warsaw by two twenty-year-olds, Karolina Slota and Arleta Szpura, Local Heroes began as a graphic-tee side project for friends and exploded into one of Poland's first global streetwear exports. Cara Delevingne, Miley Cyrus and Rihanna wore the brand's blunt slogan tees, and collaborations with Reebok and Converse followed. The aesthetic—candy-coloured, sloganed, internet-fluent—captured the Tumblr-to-streetwear pipeline of the mid-2010s and turned a Polish-language joke about 'local celebrities' into a worldwide girl-coded label still based out of Warsaw.

Where to Buy 1

The Goods Dept

Jakarta

Retailer list compiled from public information; actual availability may vary.

Timeline4

2012—2020·8 yrs

2012
Founded in Warsaw
Karolina Slota and Arleta Szpura launch Local Heroes as a graphic streetwear label.
2014
Pop Culture Breakout
Gains international attention as celebrities including Rihanna and Miley Cyrus wear the brand.
2017
First Flagship
Opens flagship store in Warsaw, anchoring Polish retail presence.
2020
Global Wholesale Growth
Expands wholesale into multi-brand retailers across Europe, Asia and the US.

2012
Founded in Warsaw
Karolina Slota and Arleta Szpura launch Local Heroes as a graphic streetwear label.
2014
Pop Culture Breakout
Gains international attention as celebrities including Rihanna and Miley Cyrus wear the brand.
2017
First Flagship
Opens flagship store in Warsaw, anchoring Polish retail presence.
2020
Global Wholesale Growth
Expands wholesale into multi-brand retailers across Europe, Asia and the US.