Founded in 2012 by Pedro Andrade as a São Paulo graphic-T-shirt project, Piet has grown into Brazil's most influential luxury streetwear label. Drawing on the boundless energy of paulistano subcultures, sportswear and art, the brand stages mega-shows and has collaborated with Nike, adidas, the NBA, KidSuper and Swarovski. In 2024 Piet opened its first flagship store in São Paulo and headlined the finale of São Paulo Fashion Week at Pacaembu Stadium before more than 6,000 fans — the first streetwear brand ever to close the event in its 30-year history.
Timeline4
2012—2023·11 yrs
- 2012
Piet founded in São Paulo
Pedro Andrade founded Piet in São Paulo, blending skate culture with Brazilian design sensibilities.
- 2019
Nike SB collaboration releases
Piet released a Nike SB Dunk collaboration, bringing global attention to Brazilian streetwear.
- 2021
International stockist growth
The brand grew its global stockist network, becoming one of Brazil's most recognized streetwear exports.
- 2023
Second Nike SB collaboration drops
A follow-up Nike SB Dunk collaboration further cemented Piet's status in global sneaker culture.
