Bluorng

Bluorng - pronounced 'blue-orange' - was launched in New Delhi in 2020 by design-school classmates Siddhant Sabharwal and Mokam Singh, the name a portmanteau of their two favourite colours and a nod to their complementary opposite personalities. The label has pitched itself at the premium end of Indian streetwear, focused on heavyweight tees, sweats and outerwear with print and embroidery work done in small batches. Bluorng was named GQ India's Streetwear Label of the Year in 2023 and has collaborated with Playboy and Jägermeister, positioning it as one of the most internationally watched young brands coming out of Delhi.