Preduce

Preduce is Thailand's first skateboard company, founded in 2002 by a tight crew of Bangkok skaters and filmers including cinematographer Janchai Montrelerdrasme, with Swiss transplant Simon Pellaux later taking the reins and opening the Siam Square flagship in 2006. Long before the shop, the team was building the scene through landmark videos like 'Smooth' (2005) and 'Sambai' (2009), which put Thai skateboarding on the global map. Preduce now produces decks, apparel and accessories distributed internationally, runs a Phra Khanong skatepark, and remains the cultural backbone of Bangkok's skate, street and hardcore creative communities.