Sunnei

Sunnei was founded in 2014 in Milan by Italian designers Loris Messina and Simone Rizzo as a contemporary luxury menswear-and-womenswear brand specifically focused on what the founders described as 'a deliberately-Milan-and-Italian contemporary-luxury vocabulary anchored to deconstruction-and-irony.' The brand has been one of the defining post-2014 Milan-anchored contemporary-luxury-menswear-and-womenswear brands. The Sunnei vocabulary settled around several recurring elements: deconstructed Italian-mill wool tailored separates with deliberately-asymmetric and deliberately-ironic proportional construction, hand-printed silk and cotton shirts with deliberately-conceptual and deliberately-ironic graphic-motif references, the brand's iconic Sunnei Lacoste-collaboration product programme (the long-running Sunnei × Lacoste programme has been one of the brand's defining collaboration anchors), deliberately-architectural cotton-and-linen ready-to-wear, and a colour palette anchored to washed-cream, oxblood, ecru, washed-charcoal, soft-pink, plus the brand's recurring use of saturated red, electric-blue, butter-yellow, and the iconic Milan-contemporary-luxury aesthetic colour combinations. The brand has presented at Milan Fashion Week each season since 2015 and was an LVMH Prize semi-finalist in 2017. The brand is independent and held by Messina and Rizzo. Sunnei operates flagship retail in Milan (Via Bramante — the brand's home flagship), Paris (Le Marais), plus international wholesale through SSENSE, MR PORTER, MATCHES, Dover Street Market, Antonioli, the Webster, Lane Crawford, Boontheshop, and a curated set of contemporary-luxury-menswear-and-womenswear specialty retailers globally. The brand has been one of the more quietly successful post-2014 Milan-anchored 'deconstruction-luxury' brands.