Tory Burch

Tory Burch was founded in 2004 in New York by Tory Burch as a contemporary women's lifestyle brand specifically focused on what Burch described as 'a deliberately-American, deliberately-easy contemporary-luxury vocabulary anchored to the boho-meets-classic visual culture of late-1960s and 1970s American resort-fashion aesthetic.' The brand has been one of the defining post-2004 American-anchored contemporary-luxury-womenswear brands, with the iconic Tory Burch Reva ballet flat (the brand's defining 2006-era product) anchoring the broader brand cultural position. The Tory Burch vocabulary settled around several recurring elements: the iconic Reva ballet flat with the gold-medallion 'TB' logo (the brand's defining product since 2006), hand-printed silk-and-cotton dresses with deliberately-1970s-American-resort-aesthetic motif references, deconstructed cotton-and-linen tailored separates, the brand's iconic Tory Burch handbag programme (including the Fleming, the Robinson, the Lee, and various other defining post-2010 handbag models), and a colour palette anchored to deep navy, oxblood, washed-pink, ecru, washed-cream, plus the brand's recurring use of saturated orange, turquoise, and the iconic 1970s-resort-aesthetic colour combinations. The brand also operates the higher-tier Tory Burch Collection and the lower-tier Tory Sport athletic-and-resort sub-lines. Tory Burch is privately held by Burch plus institutional investors (BDT Capital Partners holds a substantial stake since 2018; General Atlantic and Tresalia Capital are earlier investors). The brand operates approximately 350 retail flagship stores globally — anchored to the New York flagship (Madison Avenue), Los Angeles (Beverly Hills), Tokyo (Aoyama, Ginza), Shanghai, Beijing, Hong Kong, Seoul, plus extensive wholesale through Net-a-Porter, MR PORTER, MATCHES, Bergdorf Goodman, Saks Fifth Avenue, the major US-and-European luxury department stores, and a wide Asian-and-Middle-Eastern luxury-customer distribution. The brand has been one of the defining post-2004 American-anchored contemporary-luxury brands.