Nubian

Nubian was founded in 2018 in Harajuku, Tokyo by a small Japanese streetwear-collector team as a multi-brand boutique focused on the intersection of American luxury streetwear, Japanese contemporary design, and the broader post-2018 Tokyo curated retail conversation. The Nubian premise—that Tokyo needed a curated retail anchor for the post-2018 wave of American luxury streetwear brands including Fear of God, Rhude, Amiri, and the broader Los Angeles luxury streetwear pipeline—proved out commercially through the post-2018 era. The Nubian vocabulary built up around an exceptional post-2018 American luxury streetwear pipeline: Fear of God, Fear of God Essentials, Rhude, Amiri, John Elliott, Maison Margiela, Acne Studios, plus the broader American luxury streetwear pipeline that anchors the post-2018 global streetwear conversation. The store also carries an expanding Japanese contemporary design pipeline including Mihara Yasuhiro, Doublet, sacai, and the broader Japanese designer streetwear network. Nubian operates from its Harajuku Tokyo flagship plus a robust e-commerce platform that distributes globally. The store's customer base—heavily skewed toward Tokyo's post-2018 luxury streetwear-collector community plus the broader international post-2018 streetwear-curious customer—treats Nubian as one of the defining post-2018 Tokyo curated luxury streetwear retail anchors. For Tokyo and broader Japanese customers building a post-2018 luxury streetwear wardrobe, Nubian has been one of the defining retail destinations.