DirtyCoins

DirtyCoins was launched in Saigon in 2017 by Khoa Xian, evolving from his earlier Yars Shop menswear venture into one of Vietnam's most dominant streetwear labels. Built around bold graphics, hip-hop sponsorship and an aggressive drop cadence, the brand is now the default uniform for HCMC's hip-hop and youth scenes, with more than a million followers across Instagram and Facebook and a presence at every major Vietnamese streetwear event. DirtyCoins is widely written about by Vietnamese culture outlets like Kenh14 and Style Republik, and stands as the commercial benchmark new Vietnamese streetwear labels measure themselves against.