Les Benjamins

Country

Turkey

Price

Contemporary

Founded

2011

Founder

Bünyamin Aydın

lesbenjamins.com @lesbenjamins

Bünyamin Aydın grew up between Germany and Istanbul, his childhood spent in his father's carpet shop. Les Benjamins, launched in 2011, fed those carpet patterns into hoodies and tracksuits — Anatolian motif as monogram. The brand now operates fourteen stores worldwide and counts Travis Scott, Kim Kardashian and Yasiin Bey among regulars; collaborations span Nike, Apple and Mercedes-Benz. The defining Middle Eastern streetwear export of its generation.

Timeline5

2011—2023·12 yrs

2011
Les Benjamins Founded in Istanbul
Bünyamin Aydın launches Les Benjamins as Turkey's first contemporary streetwear label.
2014
International Wholesale Growth
The brand begins international wholesale and gains coverage in Highsnobiety and Hypebeast.
2018
Puma Hadid Collaboration
Les Benjamins collaborates with Puma on a high-profile collection tied to Eastern motifs.
2021
Istanbul Flagship Opens
The brand opens its Istanbul flagship, anchored by its 'New East' cultural positioning.
2023
Continued Cross-cultural Collaborations
Les Benjamins partners with Disney, the NBA and other global IPs as a defining New East streetwear voice.

2011
Les Benjamins Founded in Istanbul
Bünyamin Aydın launches Les Benjamins as Turkey's first contemporary streetwear label.
2014
International Wholesale Growth
The brand begins international wholesale and gains coverage in Highsnobiety and Hypebeast.
2018
Puma Hadid Collaboration
Les Benjamins collaborates with Puma on a high-profile collection tied to Eastern motifs.
2021
Istanbul Flagship Opens
The brand opens its Istanbul flagship, anchored by its 'New East' cultural positioning.
2023
Continued Cross-cultural Collaborations
Les Benjamins partners with Disney, the NBA and other global IPs as a defining New East streetwear voice.