Lorena Saravia

Mexico City designer Lorena Saravia launched her namesake label in 2010 after winning Vogue México's 'Who's on Next' the same year, building it into one of the country's most influential contemporary houses. Her aesthetic favours timeless, sculptural tailoring inspired by strong-willed contemporary women, and the brand has expanded into an athleisure line, Twigg, and an everyday label, Cult. Named to Forbes Mexico's 100 most powerful women in 2025, Saravia closed the year with a globally distributed H&M designer collaboration that brought a Western-inflected, artisan-led Mexican voice to the high street.