BARRAGÁN

BARRAGÁN was founded in 2014 in New York and Mexico City by Mexican designer Victor Barragán as a contemporary luxury menswear-and-womenswear brand specifically focused on what Barragán described as 'a deliberately-Mexican-and-Latin-American visual culture rebuilt as contemporary luxury through the lens of contemporary New York fashion-week-aesthetic positioning.' The brand has been one of the defining post-2014 Mexican-anchored contemporary-luxury brands, with the deliberately-Latin-American-cultural-reference visual culture anchoring the broader brand cultural position. The BARRAGÁN vocabulary settled around several recurring elements: deconstructed cotton-and-linen tailored separates with deliberately-Mexican-folk-art motif references, hand-printed silk and cotton shirts with traditional-Mexican-and-Latin-American textile-pattern references, the brand's iconic body-conscious-and-asymmetric womenswear silhouette programme, deliberately-deconstructed denim with deliberately-Mexican-craft-tradition construction references, and a colour palette anchored to washed-cream, oxblood, ecru, washed-pink, washed-charcoal, plus the brand's recurring use of saturated red, electric-blue, marigold-yellow, and the iconic Mexican-folk-art aesthetic colour combinations. The brand has presented at New York Fashion Week each season since 2016. The brand is independent and held by Barragán. BARRAGÁN operates with no permanent retail of its own, distributing through SSENSE, MATCHES, Dover Street Market, GR8, Lane Crawford, the Boontheshop network in Seoul, the Webster, and a curated set of contemporary-luxury-womenswear-and-menswear specialty retailers globally. The brand has been one of the more culturally specific post-2014 Mexican-heritage New York-anchored debuts, with the deliberately-Mexican-folk-art cultural-positioning specifically anchoring the brand inside the contemporary 'cross-cultural-luxury-fashion' conversation.