High Fashion Streetwear
Maison ARTC
Jerusalem-born former ballet dancer Artsi Ifrach quit Paris for Marrakech in 2011 and opened Maison ARTC as a 'culture house' rather than a label. Each one-of-one garment is built from vintage caftans, antique trims, hand-embroidered Berber textiles and re-cut Hermès scarves, then photographed by Ifrach himself as a single image-and-object. Winner of Fashion Trust Arabia 2022 and a Marrakech Fashion Week opener, the house is the city's most singular fashion voice.
Timeline3
2011—2019·8 yrs
- 2011
Maison ARTC founded
Artsi Ifrach founds Maison ARTC in Marrakech, building one-off garments from vintage textiles.
- 2015
Vogue Italia recognition
Editorial features in international press establish the house's couture-art identity.
- 2019
Global museum exhibitions
Garments included in museum exhibitions exploring African and Moroccan fashion.
