
Streetwear
Makia
Three Helsinki snowboarders—pro riders Joni Malmi and Jussi Oksanen with industry friend Ivar Fougstedt—started Makia in 2001 in a basement workshop in Punavuori, screen-printing tees for friends. The name comes from old-dialect Finnish for 'sweet'. The brand's compass has never moved: no-nonsense Nordic streetwear built for Helsinki harbours and Lapland winters, with maritime references and a workwear bias. Twenty-plus years later, Makia is the Finnish answer to Norse Projects and ships globally from a still-independent Helsinki HQ.
Timeline4
2001—2020·19 yrs
- 2001
Makia founded in Helsinki
Joni Malmi, Jussi Oksanen and Ivar Fougstedt found Makia, drawing on Finnish maritime and outdoor heritage.
- 2010
International expansion
Begins distribution across the Nordics and Central Europe.
- 2015
Flagship store opens
Opens its Helsinki flagship in the Design District.
- 2020
Women's line expanded
Grows its women's collection alongside the long-running men's range.



