PatBO was founded in 2002 in the inland city of Uberlândia by self-taught designer Patrícia Bonaldi, who learned to sew as a child when buying new clothes wasn't an option. The brand fuses Brazilian artisanal embroidery and beading with sharply tailored ready-to-wear and resort, employing hundreds of in-house artisans. PatBO launched in the U.S. in 2017, opened its New York flagship in 2021 and debuted on the NYFW runway the same season; it is now stocked at Saks, Bergdorf Goodman, Harrods, Neiman Marcus and Net-a-Porter, anchoring an internationally beloved contemporary brand.
Where to Buy 1
Retailer list compiled from public information; actual availability may vary.
Timeline5
2002—2022·20 yrs
- 2002
Patrícia Bonaldi Atelier Founded
Patrícia Bonaldi launches her atelier in Minas Gerais, focused on hand-embroidered eveningwear.
- 2010
Brazilian Celebrity Adoption
The label dresses Brazilian celebrities and becomes a destination for embellished red-carpet pieces.
- 2016
PatBO Rebrand and Global Push
Bonaldi rebrands as PatBO and begins international wholesale expansion across the US and Europe.
- 2019
New York Fashion Week Debut
PatBO presents its first official New York Fashion Week show, cementing its place among Brazilian luxury exports.
- 2022
Flagship Store Opens
The brand opens its first US flagship store, expanding direct retail presence.
