CALMAR
Brands
Sputnik 1985
Streetwear

Sputnik 1985

Country
Russia
Founded
2011
Founder
Sergey Pakhotin
Started in 2011 as a punk merch outfit before mutating into Moscow's most quotable streetwear label, Sputnik 1985 (named for Sergey Pakhotin's birth year, in a region devastated by Chernobyl) trades in Cyrillic graphics, prison-tattoo iconography, Soviet-boxer nostalgia and slogans like 'I will always be against'. Two collections a year, a single Moscow store and stockists from Tokyo to Saint Petersburg made it the post-Gosha standard-bearer for Russian street-cultural irony.

Timeline3

  1. 2011

    Sputnik 1985 founded in Russia

    Sergey Pakhotin founded Sputnik 1985 as a Russian streetwear label drawing on post-Soviet aesthetics.

  2. 2018

    International recognition grows

    The label gained recognition outside Russia during a wave of interest in post-Soviet fashion.

  3. 2020

    Continued cultural commentary

    Sputnik 1985 continued releasing collections rooted in Russian cultural references and graphic identity.

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