High Fashion Streetwear
Zeus + Dione
Founded in Athens in 2012 during Greece's worst post-war economic chapter, Zeus + Dione was conceived as both a fashion house and a rescue mission for endangered Greek crafts. Co-founders Mareva Grabowski-Mitsotakis (now Greece's first lady) and Dimitra Kolotoura partner with silk weavers in Soufli, embroiderers in Metsovo and Athenian silversmiths to translate ancient geometries into resortwear, kaftans and tailoring. Named for Aphrodite's parents, the label has become Greece's leading luxury export and a textbook case of craft-led nation-branding.
Timeline4
2012—2022·10 yrs
- 2012
Mareva Grabowski-Mitsotakis and Dimitra Kolotoura found Zeus + Dione
The Athens-based duo launched Zeus + Dione to celebrate Greek craftsmanship through contemporary luxury womenswear.
- 2015
Net-a-Porter and global luxury retailer breakthrough
Distribution through Net-a-Porter, MatchesFashion and Bergdorf Goodman established the brand globally.
- 2018
Royal and celebrity placements
Queen Letizia of Spain and other public figures wore Zeus + Dione, raising its global luxury profile.
- 2022
Athens flagship boutique
Zeus + Dione expanded its retail presence in Athens, presenting a fully realised brand environment.
