Incu

Incu was founded in 2002 in Sydney by Brian and Vincent Wu as a multi-brand boutique focused on the intersection of Japanese designer brands, American streetwear heritage, and the broader European and Australian designer pipeline that the founders saw as structurally underserved by Australian retail at the time. The Incu premise—that Sydney could be the editorial reference point for a globally-relevant Australian curated retail conversation—proved out commercially through the 2000s and 2010s and led to the brand's expansion into multiple Sydney and Melbourne locations. The Incu vocabulary built up around a tightly edited mix of Japanese, European, and American designer brands: Comme des Garçons (Play, Black, Junya Watanabe MAN), Maison Margiela, Acne Studios, Sacai, Engineered Garments, Norse Projects, Wood Wood, Stüssy, Carhartt WIP, plus the broader Japanese-meets-European designer-streetwear pipeline that anchors the post-2005 Sydney curated retail conversation. The store also carries a strong Australian designer pipeline including Bassike, Lee Mathews, Camilla and Marc, and the broader post-2005 Australian designer ecosystem. Incu operates from its Sydney CBD and Bondi Junction flagships plus Melbourne locations and a robust e-commerce platform that distributes across Australia and New Zealand. The brand's customer base—heavily skewed toward Sydney and Melbourne's design-industry, architecture, and creative-adjacent professionals—treats Incu as one of the defining Australian retail anchors for the curated international designer conversation. For Sydney, Melbourne, and broader Australian customers building a designer wardrobe through the post-2005 era, Incu has been one of the defining retail destinations alongside Up There Store, Highs and Lows, and the broader Australian curated retail network.